Novartis - MyKrew Catch-ups Campaign
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I had the opportunity to create a full multi-platform campaign for Multiple Sclerosis. The campaign focused on 4 longform round table discussions across varying topics amongst people with MS.
Supporting assets were created, including Teasers & Trailers for every episode, Crew intro videos and Behind the scenes features. Each deliverable had multiple formats for socials as well as across 2 languages. In total more than 60 outputs across both French and English.
My core responsibility encompassed all aspects of post production, editing, graphics, animation, colour grading, sound engineering and online deliverables.
The campaign resulted in 500K+ views across Canada and North America, further increasing awareness of Multiple Sclerosis and its treatments.
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The campaign recently won Gold at the RxClub awards for best Product website (promotional or educational)
The longform discussions can be seen at myrules.ca/en
Software Used: After Effects, Premiere, Davinci Resolve, Illustrator, Photoshop
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