VicRoads - Make A Name
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This campaign for VicRoads was built around "Making a name" for yourself, with your license plates being as custom as you are.
3 different variations were created, across multiple formats and cutdowns. High-res 3D renders were used across static banner ads and supporting media for the campaign.
The 3D busts were modelled in Cinema 4D, facially rigged, and animated to the soundtrack.
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Software Used: Cinema 4D, After Effects
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