The Heart Foundation - Unpack The Salt
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This campaign for the Heart Foundation was created to increase awareness in the amount of salt an average Australian intakes as well as its effects on the body.
The idea behind this campaign is to create all the imagery and iconography from salt. This involved a lot of complex simulation work using X-Particles within Cinema4D, training millions of salt particles to move and flow to create the images.
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Software Used: Cinema 4D, X-Particles, Octane Renderer, After Effects
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